An effective example of a business which has embedded appropriate global financial management strategies to combat risks in the influence of projected economic outlooks is Apple, a globally renowned tech company. Exchange rate fluctuations impact Apple due to its global manufacturing and sales operations, often altering its profit levels. For example, Apple’s Mac products generated about $40 billion in revenue in 2022, with over 60% of sales coming from outside the U.S. To protect its profit margins in a strong-dollar environment, Apple raised Mac prices in regions like Europe and Japan as a financial strategy to prevent being impacted by global financial risks and influences. Thereby, exchange rate impacts are clear when demand decreases in response to price increases. For instance, during the strong-dollar period in 2022, Apple saw a slight decline in Mac unit sales, despite strong demand earlier in the year. Moreover, when the economic conditions are as well, the slowing of sales growth is evident from the appreciation of decreasing international competitiveness. This has been demonstrated within the sales of Apple’s highly regarded iPad, accounting for $30 billion of revenue from around the world. During the COVID pandemic, Apple saw an iPad sales boost by 12% as exchange rates and economic conditions favoured increased consumer spending on technology. But with the 2022 dollar rise, iPad sales growth slowed by 5% as consumers felt the impact of higher prices abroad. Despite these implications Apple has retained its success by earning USD $550 billion dollars in revenue in 2023, displaying the effectiveness of its global financial management strategies in relation to influences such as global outlooks.