also with case studies, it is very handy to have one that covers every topic (such as qantas)... the hsc questions from a couple of years ago were:
Question 27 (20 marks)
Over the past two decades, the push for globalisation has had a significant impact on how businesses are managed.
With reference to a global business you have studied, analyse the drivers of globalisation, and how the business has developed its marketing strategies in response to the push for globalisation.
OR
Question 28 (20 marks)
To be successful in the twenty-first century, businesses will need increasingly to market their product on a global basis.
With reference to a global business you have studied, analyse the elements of its marketing plan, and how it manages the marketing of its products on a global scale.
Come hsc time, if you got a question like either of these you must have a case study that fits into marketing
and global business....
If you had qantas as your main case study then you would have been set, however if you had just learnt individual case studies for each topic or each syllabus dot point then you would have been pretty screwed