case study relavence? (1 Viewer)

[john-luke]

Hey guys!
Just wondering what's your opinion on case studies? I have one in detail just in case but i heard that as long as you can adapt hypothetical case scenarios then that is more then enough? Also heard speculation that you can make up your own statistics or facts to support your argument is this correct?
THanks alot

 

[Confound]

Yep that's correct.

As long as it's not extremely exaggerated.

E.g. Confound LTD is a soft-drink manufacturing company which through applying the marketing pricing strategy of penetration pricing, have achieved a market share of 90% in the soft-drink industry over it's competitors.

That is a no no. Ain't no body gon' believe dat

 

[john-luke]

Thanks a lot !