Franchising/Licensing. (1 Viewer)

[thommy]

I'm spending Tuesday/Wednesday studying for Golbal, and there's one thing I can't understand. Not content wise, but exam wise.

In my trial, there was a question on expansion methods. I used numbers in my extended response/report, as follows:
1. Exporting.
2. Licensing.
3. Franchising.
4. Management Contracts.
5. Relocation of Production
6. Foreign Direct Investment.

The marker said I should have done that, but instead of having 5, with Franchising/Licensing together.

Why is this, when the two are different? Okay, they are by far the two most similar methods, they have a lot in common, but there are differences. What should I do in my external?

 

[veloc1ty]

I really do not think it matters. But technically they should be together, as they are together in the syllabus.

 

[crazyymonkey]

because they are technicaaly the same thing

they both go under the meaning

- permission to produce and market another business's product, brand name and intellectual properties in return for a fee.