It is the easiest part of the business exam just slot it in make it up for example. Ill use the Nike one. If the question is talkin about ethicals in globalisation you could talk about variations in labour laws from here you can mention how Nike used child labour and as a result inherted a negative reputation for it and had an adverse affect on sales as well as public relations.
MAKE IT UP
another example could be . Qantas employees not happy with current working conditions thus it has transpired into all sorts of overt action such as strikes and stop work just seen recently.
JB HI FI adopts a customer orientation to satify consumer needs. JB does this by offering consumers a vast sale mix and complex after sales customer services.
Relatiosnhip marketing e.g. Gloria jeans implementing the scratch coffee hard scheme
Make it up to suit the question. You are just basically paraphasing
If your worried about how to blend it in.
Just state what you've said and use such as alternatively, similarly, for instance, an example of this is...
good luck