Importance of govt. regulation and ethical behaviour essay question (1 Viewer)

[mrs_missile]

Why are ethical behaviour and government regulation important in marketing? What would ur main points be for this essay?

 

[RivalryofTroll]

Main points are according to the syllabus so under the ''influences on marketing''.

• consumer laws
– deceptive and misleading advertising
– price discrimination
– implied conditions
– warranties
• ethical – truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging.

Since this question is in the essay section - you will need to refer to relevant case studies as examples (whether they be hypothetical or real businesses) or contemporary business issues as examples.

Each body paragraph can address a single issue (e.g. deceptive and misleading advertising for under GOVERNMENT REGULATION OR sugging for ETHICAL BEHAVIOUR).

For example... (excuse me for the lack of sophistication and quality)

- Government regulation is essential since it prevents businesses from conducting deceptive and misleading advertising.
- In 2012, QWERTY (yeah... let's make this a hypothetical one - it's better to use a real one) attempted to [insert whatever it did here] which misinformed millions of customers about [insert whatever here].
- The ACCC significantly fined QWERTY for this use of deceptive advertising due to the negative impact of these actions on consumers. As a result, this discouraged QWERTY from misleading customers in the past few years (let's just say we were in 2016 lol). (something like that)
- Therefore, consumer laws are clearly important in marketing since ...

 

[Drifting95]

Main points are according to the syllabus so under the ''influences on marketing''.

• consumer laws
– deceptive and misleading advertising
– price discrimination
– implied conditions
– warranties
• ethical – truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging.

Since this question is in the essay section - you will need to refer to relevant case studies as examples (whether they be hypothetical or real businesses) or contemporary business issues as examples.

Each body paragraph can address a single issue (e.g. deceptive and misleading advertising for under GOVERNMENT REGULATION OR sugging for ETHICAL BEHAVIOUR).

For example... (excuse me for the lack of sophistication and quality)

- Government regulation is essential since it prevents businesses from conducting deceptive and misleading advertising.
- In 2012, QWERTY (yeah... let's make this a hypothetical one - it's better to use a real one) attempted to [insert whatever it did here] which misinformed millions of customers about [insert whatever here].
- The ACCC significantly fined QWERTY for this use of deceptive advertising due to the negative impact of these actions on consumers. As a result, this discouraged QWERTY from misleading customers in the past few years (let's just say we were in 2016 lol). (something like that)
- Therefore, consumer laws are clearly important in marketing since ...

+1

ROT knows his shit

 

[mrs_missile]

omg thank you sooo much