My most impressive one is the one I just started: MKTG3121. (Advertising: creative principles)
The lecturer is average, however, he invites industry speakers every few weeks to show us what it's like to be in advertising.
We are given group projects and have to pretend we work for an advertising firm. We present a 'pitch' to the actual clients!!! and also reps from ad agencies allowing us to be offered internships, jobs, etc
It's bloody brilliant.
<3 usyd marketing.
The lecturer is average, however, he invites industry speakers every few weeks to show us what it's like to be in advertising.
We are given group projects and have to pretend we work for an advertising firm. We present a 'pitch' to the actual clients!!! and also reps from ad agencies allowing us to be offered internships, jobs, etc
It's bloody brilliant.
<3 usyd marketing.