First one:
Since it's an if and only if, we have to prove it holds both ways, this is the proof for the first way:
We know
Hence we can say:
Since each bracket individually is negative and will therefore become positive. Expanding gives:
Re-arranging:
Since
We can let them equal 'c' and 'b' respectively, which by substitution gives:
Now if both
are less than 1, it follows that their sum is less than 2, and their product is less than 1, hence:
As required.