_vertiginous said:
is anyone else doing this?
im having trouble with the heroes & mythology part, also the advertising/marketing thing
Hmm... that's tough. Yeah I can see the marketing with the use of paid journals and t-shirts available in their online shop though.
Perhaps you could use the "camgirl" issue as hero/mythology? I know of Ana Voog (LJ name is just 'ana'), who could like at her in terms of hero-ism. And perhaps just scope out a few camgirls (check out google) to see like general sorts of characteristics, and then bullshit up a mythology out of that. Perhaps even the mythology that all emo kids use LJ - this in turn perpetuates LJ as it creates a constant connection between the subculture and the online blogging trend. Perhaps you could also link this to the use of DeadJournal by goths? I don't know, just ranting off the top of my head here. You could perhaps extrapolate off this... or maybe it's no help at all.
I'm doing surfing for my P.C. depth stydy. It's boring and I have no interest in it. my teacher just chose it because we live in a surfie, coastal town. Bah.
Hope I helped in some way!