seremify007
Junior Member
Source: http://www.rta.nsw.gov.au/roadsafety/pimpourads.html?hfid=pimpRTA Website said:Pimp our ads and win great prizes!
For those who don't speak urban slang, pimp means something that's pretty darn cool. Or as the Urban Dictionary puts it: "More commonly used nowadays as making something cool or better."
The RTA is asking young drivers to pimp our ads and come up with creative ideas that could feature in a road safety campaign.
The competition
PIMP OUR ADS is an online competition open to NSW residents aged 16 to 30 years to design road safety posters aimed at younger drivers. All the tools you need to design a great road safety poster are provided on the website - participants select from a gallery of images, fonts, colours and graphics.
Entries can be about anything to do with road safety, such as speeding, drink driving, pedestrian behaviour and driver fatigue - there is no limit to the number of entries a single person may submit.
The prizes
Winners will take home some great prizes - the creator of the best poster will receive a brand new Toyota Yaris Y (with enhanced safety pack) and the chance to have their idea become part of the RTA's next road safety campaign.
Three Apple Macbook Pros, two Ipod Nanos and 100 iTunes vouchers are also up for grabs.
All entries will be judged by a panel of representatives from the RTA, a creative advertising agency and competition sponsors. The competition will run for six weeks from Friday, 16 February to Friday, 30 March 2007.
The website
Check out the PIMP OUR ADS website at [URL="http://www.pimpourads.com"]www.pimpourads.com[/URL]
... Interesting way to get the community involved. I wonder what the outcome will be... cooler/more interest advertisements, or advertisements which look pretty much the same as the existing ones because the judges happen to be the same people who work in marketing already.