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Textbook find - Principles of Marketing (1 Viewer)

thanhrox

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i cant find this book in neither the secondhand or textbookexchange.com.au

it's Principles of Marketing by Kotler Philip - 4th edition
 

SashatheMan

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Maybe the new edition just came out, which means noone has the latest edition in second hand.
I know that law subjects get new editions of books EVERY YEAR!! which is a pain because you cannot sell it after you bought it. unless you are in the first semeser.

you'll prob have to go to Co-op book shop located on George st, near the UTS tower building.
 

SashatheMan

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Well there you go. You'll have to go to CO-op.
It's a scary place there currently. i walked past it yesterday, the line outside the shop was huge!!!
 

spence

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It might be worth getting an old edition though. I'm pretty sure we used a relatively new edition last year, can't imagine much would have been changed
 

efhat

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yeah just use the 3rd edition...its basic marketing concepts, nothing can be changed really
i saw heaps of them in the SA secondhand bookstore on L3 of the tower for $5. Bargain
 

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