Re: Business Studies Section IV: Extended Response
I'm not sure whether my response really had it right, the part of the question I was most unfamiliar with was the market research process, I assumed it obviously meant market research like interviews/surveys, looking at figures, etc, but I didn't know anything about an actual 'process'.
I focused on my strengths, and wrote a report where it had two main sections - one was a marketing plan, and one were the objectives of financial management. I went through it, and instead of actually doing the plan I went through all the stages of it and talked about what goes into the stages, and how market research helps to enhance those stages. Also there was information about Billabong at every stage. My report was laid out as follows:
1. Executive summary (dah)
2. Marketing plan
2.1 Situational analysis
2.1.1 SWOT
2.1.2 Product lifecycle
2.2 Marketing goals
2.3 Target market
2.4 Marketing objectives
2.5 Controlling
3. Financial objectives
3.1 Profitability
3.2 Liquidity
3.3 Efficiency
3.4 Growth
3.5 Return on Capital
4. Conclusion
I wrote 14 pages all up.
Does that sound right? I'm not sure if I was even referring to the right things