Business studies essay! (1 Viewer)

[houda]

Explain how the strategic role of marketing impacts the marketing processes used by business ???

What is the question asking you to do, it doesn't make sense can someone please clarify the question for me, really appreciated.

 

[Pikachuisgod]

The strategic role of marketing is to make profit and then just elaborate on it

 

[BLIT2014]

Explain- Cause and effect
Marketing plan- long term
Marketing proccesses

The explain the impact of the marketing plan on each proccess (i.e what is and how it is impacted)

marketing process
• situational analysis – SWOT, product life cycle
• market research
• establishing market objectives
• identifying target markets
• developing marketing strategies
• implementation, monitoring and controlling – developing a financial forecast; comparing actual and planned results, revising the marketing strategy

 

[Intrinsic]

The strategic role of marketing is to make profit and then just elaborate on it

Although you're not wrong, it's more about identifying consumer needs and wants, and satisfying it.