Business Studies exam (1 Viewer)

[clareh08]

Hey there,
I have my first business studies exam of year 12 coming up pretty soon, based on the the Influences on Marketing
Has anybody got some tips on what to study for and how to approach the exam?
Thanks heaps x

 

[Katsumi]

Well Influences on Marketing is straight from the syllabus so

Influences on marketing
• Factors influencing consumer choice – Psychological, Sociocultural, Economic, Government
• Consumer laws
- Deceptive and misleading advertising
- Price discrimination
- Implied conditions
- Warranties
• Ethical – truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging

Maybe also study the role of marketing if you have not yet, as it provides some back knowledge that will be helpful

As for how to approach the exam... go through and do some past extended response questions based around influences on marketing, which will allow you to put your knowledge to the test quite well. Rote the content and use your notes or the textbook. I also have notes uploaded in the business studies forum if you are interested in that

 

[Freyo]

How are you up to marketing already? :O we're still up to Operational Strategies. Or did you guys start with marketing first?

 

[clareh08]

Started with marketing first!!!!