u should look out for..
- Swot Analysis- Strengths, weaknesses, opportunities, threats
- Product lifecycle
- Competitors
(look around at the surrounding environment... the fact that its located in the city makes people more aware of it as they walk past it everyday.. good for marketing.. or the fact that they show 3d and 2d movies
- target market
- Marketing objectives- e.g. to have more dramatic movies after a certain time etc.
- how these marketing objectives can be implemented in terms of smart (is it specific?, is it measureable, is it achievable, is it realistic?, how long will it take?
l think thats all... someone please correct me if l'm wrong.. its from my head..
but renember in terms of marketing objectives make sure they relate to MARKETING not the bussiness as some ppl tend to do that and loose marks
also when writing the report write it like YOU are the business manager! that will gain you more marks too..
ammm if you need more help pm me... or check out the other threads in business studies.. they may give you a better understanding of the report