So I just did my creative exam. It gave us 3 stimuli and would pick one on the day of the exam. I prepared 3 separate creatives. And just as is my luck they pick the stimulus for which I have the worst creative for. So here are the other 2 creatives seeing as they are unadaptable and I hate wasted effort. Enjoy!!!
Stimulus 1 - (picture of blank street signs)
The Legend of Stanley
The room stank of old socks and mouldy cheese. Complete darkness enveloped the tiny room, since no windows were built in the basement and the ragged heap of curtains permanently blocked out any of the outside world. The only objects in the room were a wooden bed, a computer desk and a wooden chair. The only light came from an ajar door. The other door to the rest of the house was completely locked. Stanley sat, still as a statue, staring at his screen, seemingly unaware of the state of his room.
A hatch in the locked door opened, “Dinner’s ready Stanley”, said a woman’s voice. Stanley glanced up at the hatch as her hand presented him with a plate of pizza. He stood up and walked to the door to collect it. The hatch closed and he returned to the computer screen, to continue staring at it for all of eternity.
The end.
But then something strange happened. The computer screen began flickering. Stanley could not continue to stare at a flickering screen. It kept flickering until it changed to a bright, blue and an ear piercing screech was emitted from the computer. Stanley took off his headphones and stood up, mouth open, and hairs on end. This had never happened before in all his 16 years of staring at the computer screen. Stanley did not know what to do. There was nothing left to do. But fix the computer. But Stanley didn’t know how. He had to find someone who could fix his computer. He knocked violently at the locked door to his house, but there was no response. But then he noticed that there was another door, and it was open. Stanley had to do the unthinkable. Stanley had to go into the outside.
Stanley cautiously approached the door, tiptoeing on his feet. As he emerged from the trench of his home, Stanley saw light. His hands raised instinctively to cover his eyes, as if a flashbang had gone off and his mouth opened wide, as if skipping a breath. This was an astonishing sight for Stanley – for he had never seen light beyond the screen of his computer. He was so blinded that it took 10 minutes for him to recover from his astonishment. The photoreceptors in his eyes just couldn’t absorb so much at once.
Now that he was on the outside, Stanley did not know where to go next. Who would be able to fix his computer? There were only two choices he could make coming out of the trench. He could either go to the left side of the street or the right side. He decided to go to the left. As Stanley stumbled down the street he noticed the silent street was empty. It consisted of a slab of road in the middle and houses and lawns bordering both sides. He continued until reaching a crossroads. This wasn’t just any crossroads – there were three paths protruding from the crossroads. There was a set of street signs just beside the crossroads, pointing to the direction of those paths, but they were faded, almost completely blank. Stanley did not know which one to take so he just took the path on his right.
After a while of steady walking, Stanley, still not fully recovered, came upon a brightly lit, green filled park. In the park, there were many children frolicking with each other. Voices of laughter and joy filled his eyes and ears. A look of bafflement came across Stanley’s face. How could humans find enjoyment in such activities? The only joy he had known was staring at his computer screen. He decided that no one here could help him fix his computer so Stanley returned to the crossroads.
Stanley now took the path to his left. The sky began to darken, and air began to stink of cheese and excrement, as he continued down the path, although it didn’t elicit any response from him. He then started to see people. But these people weren’t happy or joyful like the last group. Fully grown adults were lying on the ground, sitting against walls, flies surrounding them, some unable to tell if they were sleeping or dead, nibbling on the crumbs strewn across the street which had a trail leading to the sewers. Stanley maintained the same blank look on his face as before, but it was a different sort of bafflement. After wavering through the silent street for a while, Stanley decided that no one could help him fix his computer here so he returned to the crossroads.
This time, Stanley took the front path. The sky grew bluer and the air became clearer as he continued down the path. He came upon monumental buildings and fancy looking people in sharp suits and dainty dresses. This place was bustling with activity. Stanley thought that these people must have stared at their computers for a very long time. He decided that he would find someone here to fix his computer. Then, as he walked along, Stanley witnessed a scruffy, faceless man in ragged clothes being beaten up by one of those men in sharp suits. He thought this absurd. Stanley walked up to them and ask “Why are you hurting him?” to the sharp dressed man. The man replied with some obscenities that Stanley had never heard before, even in all his days of staring at his computer screen. Despite this, Stanley stayed, thinking that this man would be able to fix his computer. But soon the scruffy man emitted a sound so horrible that it was indescribable.. Even Stanley could not just stand by and watch. He decided that if this was how staring at computers would make people, then he would stop staring at his computer.
With a determined look on his face, Stanley abandoned attempting to fix his computer. He returned to the crossways. He retraced the path he took, and found his house again. Instead of entering his trench, Stanley walked up the stairs to the porch and knocked on the front door. A woman opened the door with a dumbfounded look on her face.
“Hello, how can I help you?” she said. *
“It’s me, Stanley, it’s me mum.”
“Stanley? Why aren’t you in your room?” Her eyes were wide open staring into Stanley, not even blinking.
"I can't"
Stimulus 1 - (picture of blank street signs)
The Legend of Stanley
The room stank of old socks and mouldy cheese. Complete darkness enveloped the tiny room, since no windows were built in the basement and the ragged heap of curtains permanently blocked out any of the outside world. The only objects in the room were a wooden bed, a computer desk and a wooden chair. The only light came from an ajar door. The other door to the rest of the house was completely locked. Stanley sat, still as a statue, staring at his screen, seemingly unaware of the state of his room.
A hatch in the locked door opened, “Dinner’s ready Stanley”, said a woman’s voice. Stanley glanced up at the hatch as her hand presented him with a plate of pizza. He stood up and walked to the door to collect it. The hatch closed and he returned to the computer screen, to continue staring at it for all of eternity.
The end.
But then something strange happened. The computer screen began flickering. Stanley could not continue to stare at a flickering screen. It kept flickering until it changed to a bright, blue and an ear piercing screech was emitted from the computer. Stanley took off his headphones and stood up, mouth open, and hairs on end. This had never happened before in all his 16 years of staring at the computer screen. Stanley did not know what to do. There was nothing left to do. But fix the computer. But Stanley didn’t know how. He had to find someone who could fix his computer. He knocked violently at the locked door to his house, but there was no response. But then he noticed that there was another door, and it was open. Stanley had to do the unthinkable. Stanley had to go into the outside.
Stanley cautiously approached the door, tiptoeing on his feet. As he emerged from the trench of his home, Stanley saw light. His hands raised instinctively to cover his eyes, as if a flashbang had gone off and his mouth opened wide, as if skipping a breath. This was an astonishing sight for Stanley – for he had never seen light beyond the screen of his computer. He was so blinded that it took 10 minutes for him to recover from his astonishment. The photoreceptors in his eyes just couldn’t absorb so much at once.
Now that he was on the outside, Stanley did not know where to go next. Who would be able to fix his computer? There were only two choices he could make coming out of the trench. He could either go to the left side of the street or the right side. He decided to go to the left. As Stanley stumbled down the street he noticed the silent street was empty. It consisted of a slab of road in the middle and houses and lawns bordering both sides. He continued until reaching a crossroads. This wasn’t just any crossroads – there were three paths protruding from the crossroads. There was a set of street signs just beside the crossroads, pointing to the direction of those paths, but they were faded, almost completely blank. Stanley did not know which one to take so he just took the path on his right.
After a while of steady walking, Stanley, still not fully recovered, came upon a brightly lit, green filled park. In the park, there were many children frolicking with each other. Voices of laughter and joy filled his eyes and ears. A look of bafflement came across Stanley’s face. How could humans find enjoyment in such activities? The only joy he had known was staring at his computer screen. He decided that no one here could help him fix his computer so Stanley returned to the crossroads.
Stanley now took the path to his left. The sky began to darken, and air began to stink of cheese and excrement, as he continued down the path, although it didn’t elicit any response from him. He then started to see people. But these people weren’t happy or joyful like the last group. Fully grown adults were lying on the ground, sitting against walls, flies surrounding them, some unable to tell if they were sleeping or dead, nibbling on the crumbs strewn across the street which had a trail leading to the sewers. Stanley maintained the same blank look on his face as before, but it was a different sort of bafflement. After wavering through the silent street for a while, Stanley decided that no one could help him fix his computer here so he returned to the crossroads.
This time, Stanley took the front path. The sky grew bluer and the air became clearer as he continued down the path. He came upon monumental buildings and fancy looking people in sharp suits and dainty dresses. This place was bustling with activity. Stanley thought that these people must have stared at their computers for a very long time. He decided that he would find someone here to fix his computer. Then, as he walked along, Stanley witnessed a scruffy, faceless man in ragged clothes being beaten up by one of those men in sharp suits. He thought this absurd. Stanley walked up to them and ask “Why are you hurting him?” to the sharp dressed man. The man replied with some obscenities that Stanley had never heard before, even in all his days of staring at his computer screen. Despite this, Stanley stayed, thinking that this man would be able to fix his computer. But soon the scruffy man emitted a sound so horrible that it was indescribable.. Even Stanley could not just stand by and watch. He decided that if this was how staring at computers would make people, then he would stop staring at his computer.
With a determined look on his face, Stanley abandoned attempting to fix his computer. He returned to the crossways. He retraced the path he took, and found his house again. Instead of entering his trench, Stanley walked up the stairs to the porch and knocked on the front door. A woman opened the door with a dumbfounded look on her face.
“Hello, how can I help you?” she said. *
“It’s me, Stanley, it’s me mum.”
“Stanley? Why aren’t you in your room?” Her eyes were wide open staring into Stanley, not even blinking.
"I can't"