depends on the question and what information it is containing.
uhm say the question is:
Elaine’s business markets a popular range of jewellery based on Australian wildlife. She sells her product to shops who then sell to consumers. She credits her success to the relationship marketing strategies she has implemented with the shop owners. However she realises that this type of marketing is very time-consuming. Elaine is keen to expand her business overseas and she has decided to use e-commerce to communicate with overseas distributors. She is, however, worried about a possible negative cash flow in the initial stages of the expansion.She has two main objectives for the expansion:
• marketing – to become the preferred supplier of her overseas distributors
• financial – to maintain solvency.
Her management team plans to meet to discuss overseas distribution and the options for financing the expansion.
Prepare a report that could be given to Elaine’s management team.
In your report, you should:
• outline how e-commerce can assist Elaine to maintain relationships with overseas distributors
• explain ONE distribution strategy for the overseas market
• evaluate ONE method which could be used to finance the expansion.
