Just to add onto Lynn's comments.
I don't mean to stress you out, but I think that the Reflection Statement is the toughest component of this course, apart from the major work itself. It's right up there with the Report in difficulty, mainly because you have to get a hell of a lot more in, in just as many or less words. Not only that, but with five dot points to address and no specific question, this is a very tough response to write, especially at this stage in the game where many are still struggling to get a final copy of their major work done.
Addressing the dot points:
There are five syllabus points that are listed in the first post of this thread, and you must address all of them. Each is just as important as the others, so don't focus mainly on the research aspect, for example, while only vaguely mentioning the intended audience. It just won't do. That's not to say you can't write more on one than the other, but there needs to be a decent amount of writing on each so that the marker cannot possibly believe that you have missed or didn't focus enough on any.
Because this statement is split into five points of examination, you should work out what you want to say about each before you try and make a lovely integrated response that doesn't even need a reworking (trust me, every response needs at least three reworkings). I would suggest starting a blank page for each dot point, writing it up the top in bold, italics or underlined, or any combination of the three. Try and write two or three decent paragraphs on each dot point (about 100 words per paragraph). Don't worry about structure at this point. Just get straight into it. You don't need introductions here.
If you can manage two or three paragraphs for each point, then you at least know what information you intend to cover in your Reflection Statement, and then you can pick and choose the most important stuff, and get rid of all the bullshit you added to fill up the 1000-1500 words I just told you to write.
Structure:
Ok, so I've gotten you to write 1000-1500 words, which is pretty close to, or right on, the word limit. But don't sweat. As I said, you have to cut out all the bullshit, and put in (and expand on) the important stuff. Most of the stuff you wrote in that first stage will be crap, or just be repeating itself or something from the other points, so cutting down should be relatively easy.
The hard part is making your Reflection Statement flow. And trust me, if you use what you wrote before, the transition between paragraphs will be jarring and nasty. The important thing is making your points link to each other and your major work. For example, you can relate your research to your intended audience by commenting on how you have examined texts for particular audiences, and link to your work by showing how it works in your story/response/whatever.
A good way to start your Reflection Statement, and end it for that matter, is to give an overview of how the criteria to for the Reflection Statement have influenced the development of your work, your knowledge and understanding of the composing process. It doesn't hurt to be a bit sucky-uppy, though don't take it too far. They will know.
After that, its a matter of going where your head leads you. If your research seems like the most relevant place to start, then start there. It doesn't matter. If you want to give an overview of the intent of your work, and how it links to the plot/focus, then do that. It's your call. Everyone takes a different path to this, so no one will have the same material to work off. That means that your Reflection Statement will not have the same structure as your friend's. Don't worry about it.
Remember that you don't have to examine everything about each of the criteria. Just an overview of how it fits. Specific examples from your work are always good for supporting your comments, but you don't have to list every instance of how your work justifies your audience.
My main issue with the Reflection Statement is how it flows, and it's not easy to get a smooth one, but if you at least know what you want to say, saying it right will (hopefully) come through experimentation with different styles, approaches and even content.
Good luck, guys. Get this done, and you're clear.
-Justin
