Elements of a Marketing Plan: Strategies (1 Viewer)

[hYperTrOphY]

I just wanted to confirm something with everyone to ease my mind.
When writing a a marketing plan, under the element "Develop Marketing Strategies", we discuss the 4 Ps, correct?
And if this is right, do you talk about all 4, or only the ones that have specific relevance to the Objectives?

In my textbook it doesn't mention anything about the 4 Ps for this elements, which made me a little confused and worried.

Thanks

 

[skyrockets1530]

The syllabus is your friend

The 4ps are listed under 'developing marketing strategies' as well as market segmentation and product differentiation.

 

[hYperTrOphY]

The syllabus is your friend

The 4ps are listed under 'developing marketing strategies' as well as market segmentation and product differentiation.

Huh? No it's not..

 

[exa_boi87]

developing marketing strategies
• market segmentation and product/service differentiation
• product and service
– positioning
– branding
– packaging
• price including pricing methods — cost, market and competition-based
– pricing strategies/tactics — skimming, penetration, loss leaders, price points
– price and quality interaction
• promotion
– elements of the promotion mix — personal selling, advertising, below-theline
promotions, public relations
– the communication process including opinion leaders and word of mouth
• place/distribution
– distribution channels and reasons for intermediaries
– channel choice including intensive, selective, exclusive
– physical distribution issues including transport, warehousing, inventory
• environmental effects on distribution — technology, local government

But No, its not directly in the elements of a marketing plan section of the syllabus, which initially caught me out aswell ... its found near the end of the marketing syllabus.

 

[hYperTrOphY]

But No, its not directly in the elements of a marketing plan section of the syllabus, which initially caught me out aswell ... its found near the end of the marketing syllabus.

Ohhhh, now I understand! It never occurred to me that the title under Elements of a Marketing Plan was the same as it is later in the syllabus!! Idiot..

Oh wells, thanks for that - glad I was correct in assuming that's what you'd have to talk about though.