I said the impact would be that their objective of increasing reputation would be achieved. It doesn't really matter, there isn't a right or wrong answer as such, as long as you justify is properly.
The report had 3 sections ~
1. 2 social responsibilities [this is from Topic 1: I used Quality of working life, Managing cultural diversity], applying it to the scenario was fairly straight-forward.
2. 1 global marketing strategy, with a focus on differentiation in Asia [This has elements from Topic 3 and Topic 5: You need to consider both the development of marketing strategies (Differentiation/Segmentation, Produce, Price, Promotion, Place, Environmental Effects on Distribution) and the marketing aspect of managing global business (Research of market, Global branding, Standardisation/Differentiation)] and take into account the fact that they are expanding to Asia, a foreign continent with consumers who may have different cosmetic needs to Australians. This means you would place a heavy emphasis on the research of market, and would be using more differentiation of products than standardisation since the business is not very big all over the world - Global branding probably isn't relevent, at least not as a primary focus.
3. 2 key influences on employment relations [From Topic 4, straight from the syllabus: I used social influences and economic influences], like the first section applying this to the scenario isn't very difficult.
damn stuffed that up then...I tied in illegal dumping being bad for the environment of other countries.. eugh i dunno complete BSNot sure how the first one has anything to do with illegal dumping...
For differentiation I used product/mainly packaging... Put alil bit on market research. Mentioned global branding.
For the last one I done social and economic influences... If I'm not mistaken, other 2 options were new organisational behavioral, or legal (govt could be tied in I guess...) - not union
Nah mate - you're forgetting the business' objective of "Achieve an appropriate level of differentiation of its stores in Asia" has huge branding connotations!This means you would place a heavy emphasis on the research of market, and would be using more differentiation of products than standardisation since the business is not very big all over the world - Global branding probably isn't relevent, at least not as a primary focus.
lol i know..i circled it and was tempted to write "securities lol"...but i didnt...MLIAAnd haha at BOS - they're still pre 2006 when the Australian Stock Exchange ceased to exist! (It merged with the Sydney Futures Exchange to form the Australian Securities Exchange).
And i applaud you for going onto a forum about a discussion on a subject that you don't do =)I do not do business but i applaud you guys...you actually discuss the entire paper online .
I cant bare to discuss a single question of any paper after the exam...!
Do you mean you found it hard or you thought it wasn't an accurate portrayal of the content?I cannot actually believe that was the exam. Such a bad exam.
The extended responses were just crap.
And they practically ignored Fin Mgmt and Global business.
What a joke.
Neanderthal, global branding and branding are two very different things - go look up the definitions. Branding is from Topic 3 and global branding is from Topic 5, you needed to use both.Nah mate - you're forgetting the business' objective of "Achieve an appropriate level of differentiation of its stores in Asia" has huge branding connotations!
Differentiation of stores; I interpreted this as meaning appearing different to competitors' stores. This is a superficial difference in my mind, meaning positioning and branding! Yes market research and differentiation of products is important, but if you want to stand out to consumers, branding is the way to go.
Think Pepsi and Coke. Sure they can both try and make their products different (e.g. 'New' Coke that failed in America), but in the end they serve the same purpose (just as do cosmetics), hence it's the branding and positioning that define their differentiation.
And haha at BOS - they're still pre 2006 when the Australian Stock Exchange ceased to exist! (It merged with the Sydney Futures Exchange to form the Australian Securities Exchange).
Whatever you say.Neanderthal, global branding and branding are two very different things - go look up the definitions. Branding is from Topic 3 and global branding is from Topic 5, you needed to use both.
I think you are way arrogant and that you are getting way too big for your bridges....Global branding is possible but generally more aligned for a standardised approach vs a differentiated approach, unless the company is very large; you still need to mention it though
Pretty easy test, I wrote 14 for the report and 12 for extended response (Q28), expecting 98-100 raw, though as low as 96 is possible I guess... Less than that and I'll probably kill myself.
Worship me, peons.
(Y)I think you are way arrogant and that you are getting way too big for your bridges....
It's spelt 'breeches' or 'britches' , not 'bridges'.I think you are way arrogant and that you are getting way too big for your bridges....