Christie35 said:
What's all that suff about Deographic, or something like that?
Do you mean Demographics in regard to Marketing?
If so then its do with Marketing, under the heading of Developing marketing strategies, and breaks down further as part of Market Segmentation and Product/Service Differenetiation.
Basically what this is how a business breaks down the entire market (that is ALL the customers/consumers in the world)into smaller groups based on characteristics. Its just common sense as obviously you cant have a product that is suitable for everyone, so the idea is by segementing the market, and generating a 'target market' you can appeal specifically to those customers.
There are 3 ways of segmenting the market.
These are.
Geographic - Breaking it up by location. Ie. If you own a business near the beach, then you don't sell Snow Jackets and Ski equipment. Instead you would try and stock things relevant to the beach (location) such as Surfboards, Bikini's bla bla bla.
Demographic - This is more to do with the actual customer and there characteristics. It involves looking at things such as age, gender, income and so on. An example of this would be a Ferrari. Obviously it is not a car to advertise to older people (generally speaking), nor is it wise to stick a billboard in the middle of Africa (generalising again
) as the majority of people wouldnt be able to afford it. With Ferrari's case, they would target young/middle aged males with a high socio-economic status (RICH).
Behavioural - This focuses on segmenting the market with regards to Purchase Occasion (Eg. Xmas cards sell best at Xmas time). Benfits sought (Buying a product for its status/prestige, or with toothpaste brands having 'whiteening' toothpaste will appeal to the younger generation because white teeth are cool???). Usage rate (Either light, medium, or heavy users. The idea being to target the heavy users with marketing). And User Loyalty...
Just remember this is all about targeting marketing strategies towards the people that will buy your product. Generally its common sense so if you can't remember it during the exam, just try and use some common sense in working out how a business might break there customers up. Old, young, man, women, rich, poor etc etc.