Re: Semester 2 Chatter Thread
amber44 said:
Congrats!! Will you still come and visit us on BOS?
yeah, prob. mainly cos i have no life
amber44 said:
Stazi what do you think of the revised logo for Woolworths from a marketing perspective?
Well, personally I'm not a huge fan on the millions of dollars companies spend on logo redesigns, but in this case, the logo change may work.
For years, WW has been trying to reposition themselves as the fresh food people. With a logo like this:
'the fresh food people' concept isn't communicated well. I assume they've done a lot of research and found that in locations where there's both a WW and Coles, people don't generally have a preference as to where they'll shop. However, if the fresh food factor is pushed, shoppers may want to go to WW first to purchase their fruit/veggies and meat purchases (which is often top of mind when it comes to purchase decisions). The likelihood of them going to Coles after buying fruits/veggies for other consumer goods purchases is unlikely.
The logo should serve as a mental cue to reinforce that people should use WW as their first stop.
However, they must also change their in-store look, otherwise the money spent on the logo will be wasted.