i need to write a business report outlining the role and concept of marketing. i need to analyse the market reseacrh process and marketing strateies of Coca Cola Amatil
if anyone has any info which can help me, plz replay
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leading edge education prelim course textbook .. has a really good case study on coke amatil marketing in it
edit: the person above has linked you to the leading edge thing. it is a good case study! i always base my marketing reports aroubnd it! take advantage of it