the whole reason nick was put off by 'kwame jackson' was bcoz he noes trump wanted them to run the restaurant and make money out of tat, and not resort to similar standards of marketing similar to wat protege was doing (i.e. selling sex).
as to the ethics of selling lies, there is absolutely nothing wrong wif tat, if u r dumb enough to b deceived, then u should b dumb enough to accept the facts of being deceived, however, the legal side of deception should b still b applicable to any dodgy marketing