shazabdazla
Member
Longman business studies hsc textbook, page 253:Originally posted by crazybrad
8 is c according to my teachwer who is a marker
"Market Skimming Pricing: If a product is the only one of it's kind, a relatively high price is set by the business in order to get as much profit as possible from each sale, knowing that customers do not have a substitute."
2003 HSC multiple choice question 8:
"...silent lawn mower..there is no other mower like it on the market...the Marketing Director has decided to charge the maximum price possible for this mower."
Conclusion:
The answer is (d) - skimming.